![]() |
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
PRINCIPALS: Allison Niday Allison brings more than 15 years of high technology public relations experience, working with such companies as Xerox Desktop Software, Borland International, NEC Electronics, Signetics, LaserMaster and others. Niday also has more than eight years of agency experience, working with Hill and Knowlton, Ogilvy and Mather/D-A-Y and Joyce Lekas Public Relations. Greg Cornelison with 11 years of high technology experience at companies like Borland, Claris Corp. and Silicon Valley PR agencies, Greg assists clients with his strategic planning expertise and manages implementation for several clients. His expertise is in the enterprise and Web software markets, including Web management, development, and Ecommerce. Cindy McDowell with more than 11 years of high technology PR and marketing experience, Cindys expertise lies in press/analyst/customer audits, success stories, document development and press contact. McDowell spent more than five years at Borland. She also brings extensive agency experience, most notably with Franson & Associates. Kris Kelsay focusing on marketing communications programs, Kris brings 15 years of product management/product marketing experience to the Impact team. Kris focuses on supporting Impact clients by developing and implementing marketing programs, website development, demonstration development, technical documents and strategic planning. Her experience includes roles as product manager and group product manager at Borland International, marketing manager and vice president of marketing at Wall Data. Michele Healey with nearly ten years of high technology agency and corporate experience, Michele focuses on Impacts semiconductor clients. She manages strategic planning and day-to-day activities with NEC Electronics, as well as supporting other Impact clients. Michele was previously with Cunningham Communications, Red Brick Software and IDT, Inc. Camille Rasdal with over six years of experience, Camille is invaluable with her press/analyst relations skills and managing speaking opportunities for clients. She has both corporate and agency experience in high tech and consumer markets. Julie Levy Julie has worked in high technology public relations and marketing communications since 1987. She recently helped launch SurfWatch from SurfWatch Software, the leading content filtering software package for the Internet. She was part of the highly-visible public relations efforts from the product's introduction to the Supreme Courts overturning of the Communications Decency Act, making content filtering software an acceptable alternative to government censorship. She helps manage press relations and other related PR activity for Impact clientele. Mark Hall brings more than six years of corporate and agency experience in planning and implementing high technology public relations and consumer public relations programs. Mark focuses on editorial contact and technical writing for both semiconductor and software clients. Past experience includes Cohn & Wolfe Public Relations (part of the Young & Rubicam family). Hall is also a published author. Nicole Brahams Nicole Brahams has been working in journalism, marketing, and PR for eight years. At Impact Communications, she is involved in all aspects of the editorial process including editorial and tradeshow/speaking opportunity calendars as well as scheduling and attending press tours. Nicole has placed speakers at top conferences including, Internet World, COMDEX, DCI, PC Expo and Enterprise Outlook. She also writes press releases and conducts industry research. Nicole has written articles for The Oakland Tribune, The Alameda Times-Star and the Santa Cruz County Sentinel. Jane Gallegos Ms. Gallegos's primary responsibility at Impact Communication is to initiate Internet research on publication opportunities. Ms. Gallegos received her Bachelors of Science in Applied Mathematics at the University of Colorado, with an emphasis on: Electrical Engineering and Physics. After receiving her degree, Ms. Gallegos served as a mathematics tutor and teaching aid at the high school and collegiate level, including the University of Colorado, Benet Hill High School and Cabrillo College. In addition, Ms. Gallegos has been involved in administering a number of scholastic-based fund-raising projects. Michelle Garrett An accomplished writer, editor and public relations professional with more than 10 years of high-tech experience, Michelle has worked with software, hardware and on-line service companies such as SGI, CompuServe, Adobe and Hewlett-Packard. She was most recently with Cunningham Communication as an account manager, where she managed budgets exceeding $1 million annually. Michelle holds a B.A. in Journalism/Public Relations and Political Science from The Ohio State University in Columbus, Ohio. Winner of the International Association of Business Communicators (IABC) Silver Quill award for technical writing, shes an active IABC member and is currently Director of Programs and Professional Development. m a i n || b a c k g r o u n d || c l i e n t s || i m p a c t t e a m || c o n t a c t |