Impact Communications is a five year-old public relations consulting firm founded by Allison Niday in 1994. The group focuses on creating and implementing successful PR and marketing programs for high technology clients in the enterprise software, Internet and semiconductor industries. Together, principals in the company have over 40 years of high-tech public relations experience.

The Impact philosophy is simple: Provide our clients with the most senior PR professionals day-to-day, and deliver premium results on budget and on time. Impact Communications is a “virtual” PR firm of contract professionals, believing that in this Internet-age, we can use technology to eliminate the costs of maintaining large offices, keep our rates highly competitive for our clientele, and enjoy the lifestyle advantages small office/home office brings.

Whether a clients’ objectives include launching a new company or new product, increasing sales, attracting investors, or creating and maintaining high market visibility, Impact can deliver. Through traditional PR vehicles such as coverage in the technology and business press, broadcast and online media, or other cutting-edge marketing programs involving large events or promotions, Impact can deliver the results you need.

Enterprise and Internet
Today, the enterprise and the Internet go hand-in-hand. Web-based enterprise software, e-commerce, and Web management are areas of Impact expertise. Web and desktop software development, including Java and other language tools, as well as graphics, handheld and digital camera technology, comprise Impact’s most recent clientele.

Semiconductors
Under Niday’s management, Impact has supported overall PR activity for NEC Electronics’ $2.5 billion semiconductor business. This includes memory, microprocessor/microcontroller, flat panel displays and ASIC, as well as several corporate PR efforts. Other clients in the semiconductor market include Xemod, Inc., an up-and-coming leader in the wireless and cellular infrastructure industry.


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